We began incrementally increasing non-branded page placement on highest converting ASIN-level campaigns. Allowing initial search phrase discovery to occur at low bid values allows for greater breadth of testing at a lower expense.
By changing primary KPI's from ROAS/ACoS to organic rank, we are assisting in 40% YoY revenue growth with a 4% reduction in ad-spend.
Large Amazon seller in North America brought us in to identify and implement an ad-based correlation coefficient to better understand what genuinely drives sales. In the first 30-days we saw a 10% YoY increase in sales while spending 18% less on daily advertising.
Organic Rank Optimization
Brand launch strategy on Amazon with a low awareness brand. The brand had launched in November of the prior year, and we began using non-branded, organic ranking strategies April 15th with an immediate, dramatic impact.